{"canonical_url":"https://agenticpayments.dev/cuts/cut-0300","claims":[],"content_hash":"sha256:82cb23052c78ef56c363c9742ed4573a9462c8717e84d95a0f59f8eefdaa391b","entities":{"agentic-payment":"lexicon/agentic-payment"},"gist":"In 2021, mapping the embedded-lending value chain, I described the embedding platform's role in three words: **agent of the borrower**. A vertical-SaaS platform that surfaces credit inside its own workflows sits on the borrower's side of the table — it sees their cash flows, anticipates their needs, and its incentives ride on their survival, not on loan volume. The alignment, not the distribution, was the whole point.","id":"cut-0300","license":"CC-BY-4.0","provenance":"first-hand","relations":[{"target":"cut-0101","type":"related"},{"target":"cut-0302","type":"related"}],"sig":"ed25519:6gTudoBfg7HaKBBVQtKSvzzmJ7OQ6NdkOqMpigV63wT/Pnp9MAaYB5xFT5H4mc5sLuFyDTPEc9EBE5BxpCXEAA==","stale_after":null,"suggested_citation":"agenticpayments.dev, \"Agent of the borrower\" (cut-0300), July 2026, https://agenticpayments.dev/cuts/cut-0300","superseded_by":null,"valid_as_of":"2026-07-07","version":1}