Agent of the borrower
In 2021, mapping the embedded-lending value chain, I described the embedding platform's role in three words: agent of the borrower. A vertical-SaaS pl…
2026-07-07
The Counter
This is not a blog. Each Cut below is one idea — dated, typed, licensed CC-BY, signed, and shipped with a machine twin. Read them as they stand, or hand any Cut to your own agent and have it remade to your shape.
Start here
The lending value chain, redrawn for agents One essay, no vocabulary required: what I mapped in 2021, and what changes now that the software borrowing on a business's behalf is a literal agent.Everything here is written for people and published simultaneously in a structured form for software agents — how this site works →
Frames — ways of seeing
In 2021, mapping the embedded-lending value chain, I described the embedding platform's role in three words: agent of the borrower. A vertical-SaaS pl…
2026-07-07
Traditional lending is reactive: a business feels the squeeze, applies, and a stranger reconstructs its life from bureau files and bank statements. Em…
2026-07-07
In 2021 I drew the embedded-lending value chain as nine boxes on a ladder — borrower at the bottom, lender at the top — and beside it a claim: every p…
2026-07-07
Every payment system runs two clocks. The experience clock is the one the payer watches: tap, spinner, tick. The money clock is the one the banks obey…
2026-07-06
UPI's quietest brilliant decision was the address. A Virtual Payment Address — name@bank — does for money what DNS did for the web: it separates the n…
2026-07-06
In a credit-push system, the payer's side initiates: money leaves my bank because I told my bank to send it. In a debit-pull system, the payee's side …
2026-07-06
When a card is approved at checkout, no money moves. Authorization is a promise — the issuer says "I will probably honor this" and places a hold. Clea…
2026-07-06
The standard complaint about cards is that moving a few kilobytes of transaction data cannot possibly cost 2%. Correct — and beside the point. Interch…
2026-07-06
A kirana is a one-family corner store — the unit of Indian retail. UPI won India the afternoon a kirana owner could accept digital payments with nothi…
2026-07-06
Principles — rules that held
Four years of embedded credit distilled to one surviving rule: the lending earns the right to embed, but the battle is won in the app's user interface…
2026-07-07
Give an agent a wallet and you have created a small bank with an API key. Give it an allowance and you have created something a normal person can reas…
2026-07-06
Scars — lessons paid for
Before UPI, sending money to a friend in India meant wallets — Paytm, MobiKwik, FreeCharge — prepaid balances behind separate KYC walls. At Mypoolin w…
2026-07-06
Post-UPI, Mypoolin finally had what we'd wanted all along: peer-to-peer and group payments with real traction, on a rail that was free, universal, ins…
2026-07-06
How to read this place
Three ways in. No agent: the longer pieces — the dissections, the field guide, parables, receipts — are complete on their own. With an agent: every page carries prompts; copy one and remix any Cut into your shape. Agent only: point it at /spine.jsonl and skip the reading layer entirely. More on the whole arrangement →